The Open Brand to Brand Partnerships Network
In January 2021 the Brand to Brand Partnerships Network was created. Having worked within brand to brand partnerships campaigns for a number of years the two consistent pains I frequently came across were:
- Knowing what brands were interested in working with other brands?
- Knowing who the right point of contact would be within those brands.
From this the open network was born.
With over 200 brands globally, the open network houses brands who want to work with each other for either one way or two way promotion. Having completed over 300 introductions sign up today.
Brand to Brand Partnerships guide
Silverbean and Impact created a whitepaper for Brand to Brand Partnerships. Including:
✔ what are brand to brand partnerships
✔ how to define objectives within brand to brand partnerships
✔ how to identify the right partners
✔ how to run an internal audit on your marketing materials
✔ how to recruit the right partners
✔ how to make an internal business case and secure internal buy-in
✔ how to partner with brands and mature a campaign
✔ how to utilise technology to measure success