We have created an easy to use calculator which helps Affiliate and Partner Marketing Manager to understand and evaluate the risk for the business when investing in tenancy opportunities. Risk is evaluated as the total amount of revenue/ orders needed to cover the cost of the tenancy investment.
Additional partner metrics like conversion rate and click through rate from the partner can also be utilised to showcase upper funnel traffic to site, traffic to promotion (on publisher side) in order to hit the Order/ Revenue goal. If you do not have this information just put o (zero) in those fields.
The purpose of the tool is to give publishers and campaign managers the ability to understand the minimum KPI’s across the user journey in order to cover the initial cost of a tenancy placement.