In conversation with Nic Yates & Global Savings Group
Nic Yates chatted with Michael Alexander Hold, who spearheads innovation products and programmes for Global Savings Group (GSG). The aim was to have an open chat in regards to trends GSG saw over Cyber Weekend, the development of app tracking within the affiliate and partner space from a publisher point of view, and any tips when…
In conversation with Nic Yates & Lisa Power
This is the first in a series of video interviews, Lisa joined me to discuss; 1. Her definition of brand partnerships and experience as Head of Partnerships at Secret Escapes.2. How retail brands can learn from the more advanced brand partnership strategies travel and ticketing have in place.3. Her view on tracking solutions4. The future…
What is the compelling event for app tracking within the affiliate channel?
Within sales, there needs to be a “compelling event” for someone to purchase – a consumer’s pain that must be solved by a certain date. This means that if it is not solved, it will have a negative impact on the consumer’s role or business. This then creates a matter of urgency for the customer…
How the affiliate and partnerships channel has diversified in 2020 – and what’s to come in 2021?
When I look back on this year, there have been some great achievements within the affiliate and partnership channel. At Silverbean, we’ve commenced some amazing partnerships with brands like Trainline, John Lewis, Hostelworld, New Era, Barker and Stonehouse, Plum Guide, Robert Goddard, 111 Skin and more. A real variety of clients across travel, retail, home,…
About Me
Nic Yates – Affiliate & Partner Marketing – Top 50 Player, PerformanceIN Global, 2020.
I work in collaboration with businesses to get the most out of their Affiliate and Partnerships marketing channel. Having worked within the industry for over 8 years, I have been shortlisted for numerous performance marketing awards and have a network of partnerships from brands, networks, SaaS and publishers alike.
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