Nic Yates – Affiliate & Partner Marketing – Top 50 Player, PerformanceIN Global, 2020.
I work in collaboration with businesses to get the most out of their Affiliate and Partnerships marketing channel. Having worked within the industry for over 8 years, I have been shortlisted for numerous performance marketing awards and have a network of partnerships from brands, networks, SaaS and publishers alike.
“Nic is undoubtedly the subject matter of expert in performance and affiliate marketing. He has in-depth knowledge and understanding of the market trends across various industries. His focus on understanding his clients’ business objectives and challenges, together with his commitment to real value creation make him a valuable partner to work with in driving true performance results”Ye Leong – Head of Partnerships – Trainline
I support Brands in activating the below key partner channels.
Traditional Affiliate Management
The ability to recruit and optimise traditional publishers whilst maximising your budget. This could be within a certain territory, region or globally. Read more here.
The collaboration of two brands within a campaign to either drive new customers, monetise an existing customer base or both. Read more here.
The ability to work with influencers on a CPA or Fixed fee basis for an individual project or long term agreement.
Dominating Search Terms
There are a number of non brand keywords which are highly competitive for a brand. Look to utilise regional or national content partners in order to dominate a search result for your business. Trust me this increases market share!
Utilise affiliate publishers in order to drive app installs, app activations or app conversions.
Check out my latest blog posts below within affiliate and partnerships.
- In conversation with Nic Yates & Global Savings Group
- In conversation with Nic Yates & Lisa Power
- What is the compelling event for app tracking within the affiliate channel?
- How the affiliate and partnerships channel has diversified in 2020 – and what’s to come in 2021?
Interested in discussing how the above parter channels can help you, get in touch below.